Monday, August 22, 2011
Are we in Second Cultural Revolution?
Sometimes, it happens that we bump into some odd books and they make us curious to see what is inside? Since my childhood I have looked to businessmen as real magicians because whenever one goes, he sees their hypnotizing demos and I try hard to not miss any chance of seeing businessmen shows. In fact they are the real psychologists as they can’t afford mistakes in their observations of human psyche. They have to pay for each mistake in their observation, in the form of loss. While looking for books in the library, I found the book, “How to sell against competition” by John Fenton… Out of curiosity I leafed the book and stuck on the page of the 157 that was about Second Industrial Revolution. It reads,
“Once upon a time there was Seller’s market.
Customers clamored to buy. Supply could not satisfy demand. Manufacturers developed mass production techniques, mechanization, and automation, to try to cope with the demand for hitherto hand made products. Craftsmanship was sacrificed at the altar of volume.
It was called The Industrial Revolution.
It began 150 years ago. It was held back a few times by economic catastrophes like The Great Depression. It was stimulated by few wars. It finally died in the mid-nineteen seventies (1970s) when the Middle East marmalized the Western Civilization by whooping up the price of oil.
Since then, we have witnessing a fundamental change in people’s buying habits. No longer do people buy what they can get. No longer do they buy just one price –the cheapest they can find. (And you don’t believe this, just ask a few people what car they drive, and see how many have bought the lowest priced car that would do the job they needed it to do.)
We have entered the Second Industrial Revolution.
The first was based on Quantity. The second Industrial Revolution is based on Quality.”………….
………Reading these paragraphs, I was wondering if we are in the Second Cultural Revolution? Why I got this idea? ……
Every fundamental change in economy, technology or in social structure accompanies a cultural change. Of course, First Industrial Revolution had accompanied a cultural revolution but it was limited to West as East mostly missed the Industrial Revolution, the main machine of cultural revolution. Apart from West the rest of world got colonization and later reactionary movements against the colonization so most of Cultural Revolution in East was tied to colonization and reactionary movements rather to Industrial Revolution. It is natural that one expects two very different types of Cultural Revolution in the East and West. I think one doesn’t need a college degree to list the main differences among cultural revolutions of East and West.
West; Sacrificed family system, religion and craftsmanship to democratic, Scientific and liberal endeavors…..
East; though saved the family system and religion to some extent became more sensitive to religious, ethnic, cultural and national identities as well as to accommodate the Western influences within their identities……
It seems that the first modern cultural revolutions took very different courses. Just like Mr. Fenton is defining the First Industrial Revolution by sellers’ market, the same definition was true for the First Cultural Revolution…. People in West were welcoming anything under name of democracy, Science and liberalism not with much consideration into their contents and this great love for main values of first cultural revolution have evolved to some extent to prejudices……..
The same is true for the East, people overwhelmingly welcomed everything under name of religion, ethnicity, culture and nationalism without analyzing the contents and today they are paying for what they have welcomed, religious extremism, ethnic conflicts and a very clear divide between conservatives and liberals…………
By information Big Bang (popularization of World Wide Web) the world is witnessing the second Cultural Revolution. It looks like this time there is no big divide between the West and East however the divisions that was created by first cultural revolution is still there….. What would be the face of global community in next 10 to 20 years when the generation of the second Cultural Revolution takes charge of the world? Anyone can say with certainty that heads will think with very identical values but of course with different versions of them (That is very natural)….
How come one can say with certainty? The main reason is the change in behaviors of cultural consumers. People exposed to diversity of global cultures will definitely choose the better ones and it also put pressure on the producers to work hard for better products (In cases where producers retreat, the people themselves will take charge of production…the most novel case is the Science reporting. With retreats of main media giants from Science reports, Scientists have established their own blogs to fill the gap. The same is true in all spheres of life. People are no more passive consumers but they also produce wherever there is decline). So we are expecting of evolution and betterment of global culture (until now there is a general consensus that the general trend of global culture is towards slumming and most of people (especially older generation) take it as downgrade of culture)…. It all depends on the works of people who are currently in charge of producing culture…. At the moment we are going through a transitional stage and the Chaos is the main mechanism of transition….
How Chaos work? Nobody can have better explanation and demonstration than geneticists…Very small and random changes can result in very different outcomes…So let’s see what kind of changes will lead to tipping points? We can put our parts and hope for better ones :)